{"id":3372,"date":"2020-02-04T08:27:46","date_gmt":"2020-02-04T07:27:46","guid":{"rendered":"https:\/\/www.axpe.com\/?p=3372"},"modified":"2025-04-09T15:47:17","modified_gmt":"2025-04-09T14:47:17","slug":"adopta-un-crm-con-cabeza","status":"publish","type":"post","link":"https:\/\/www.axpe.com\/en\/adopta-un-crm-con-cabeza\/","title":{"rendered":"Adopt a CRM with \"head\""},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3372\" class=\"elementor elementor-3372\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5400e59d e-flex e-con-boxed e-con e-parent\" data-id=\"5400e59d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b72f366 elementor-widget elementor-widget-spacer\" data-id=\"b72f366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a2a6a elementor-widget elementor-widget-heading\" data-id=\"23a2a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adopt a CRM with 'head'<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9092073 elementor-widget elementor-widget-heading\" data-id=\"9092073\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9092073{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c78b525 elementor-widget elementor-widget-text-editor\" data-id=\"3c78b525\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is CRM? Is CRM an outdated concept? What customer management and engagement tools are available in the market? How has the market changed? What are the market trends oriented toward the customer? What tool(s) do I need to automate my customer relationship processes?<\/strong><\/p>\n<p>These and other questions represent the major headaches for most companies that are considering implementing an IT solution aimed at capturing more leads, energizing their pipeline, providing higher-quality service to their existing customer base, and\u2014perhaps most challenging\u2014retaining customers.<\/p>\n<p>Before venturing to \u201cbet\u201d on any IT tool, organizations must have a clear understanding of the company&#8217;s overall strategy as well as the Mission &amp; Vision of the units responsible for customer operations.<\/p>\n<p>The first mistake is to assign CRM exclusively to the Information Technology department, as if it were merely an IT tool or specific software to be implemented for certain users within a company.<\/p>\n<p>CRM, Customer Engagement, Customer Centric\u2026 or whatever name we choose, represents just one component within a company\u2019s global strategy that focuses on the customer (service, satisfaction, loyalty, and profitability). Therefore, it is crucial that all Departments, People, Processes, and Technology are fully aligned when making decisions about the change that would come with adopting a new solution.<\/p>\n<p>Focusing on CRM from an IT perspective as a solution that helps us understand and satisfy the customer, we can affirm that it is undergoing constant evolution due to changes in consumer behavior. Although the essence of the CRM philosophy remains the same, the processes and the technology have transformed over the years. That\u2019s why platforms like Salesforce.com are continuously evolving to adapt to this latest industrial revolution.<\/p>\n<p><strong>TheStoneCloud<\/strong> (Advanced Solutions Center of Excellence of the Axpe Consulting Group) was created to offer comprehensive services in the Digital Transformation of an organization. It provides everything from defining the strategic model and advising on the technological environment to the implementation and integration of the solution, along with post-go-live support to ensure optimal operation and adoption of the tool.<\/p>\n<p>At Axpe Consulting, we successfully support our clients in Salesforce projects.<\/p>\n<p>Don\u2019t forget that our Blog offers more interesting information about the company, as well as on the Photography Blog and the Athletics Blog.<\/p>\n<p>As always, we encourage you to discover all these news and much more on our social networks.<\/p>\n<hr \/>\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c4b87 elementor-widget elementor-widget-text-editor\" data-id=\"57c4b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-57c4b87{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47723d elementor-widget elementor-widget-spacer\" data-id=\"f47723d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es CRM? \u00bfEs CRM un concepto obsoleto? \u00bfQu\u00e9 herramientas de gesti\u00f3n y compromiso con el cliente est\u00e1n disponibles en el mercado? \u00bfC\u00f3mo ha cambiado el mercado? \u00bfCu\u00e1les son las tendencias del mercado orientadas al cliente? \u00bfQu\u00e9 herramienta(s) necesito para automatizar mis procesos de relaci\u00f3n con el cliente?<\/p>","protected":false},"author":1,"featured_media":13732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[53,54,58,55,56,57],"class_list":["post-3372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-and-trends","tag-crm","tag-customer","tag-digital","tag-relationship","tag-satisfaction","tag-transformacion"],"_links":{"self":[{"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/posts\/3372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/comments?post=3372"}],"version-history":[{"count":17,"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/posts\/3372\/revisions"}],"predecessor-version":[{"id":17861,"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/posts\/3372\/revisions\/17861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/media\/13732"}],"wp:attachment":[{"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/media?parent=3372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/categories?post=3372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axpe.com\/en\/wp-json\/wp\/v2\/tags?post=3372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}